Brainstorming and concept development in Graphic Designing

 

Research, Copywriting and process of concept development (Brainstorming) in Graphic Designing

As we mentioned in earlier topic “Process of Designing” that after locating the problem, the second most important phase call “Research”

 

Research has very important role in Graphic designing with the help of research we provide base to enhance & improve our design.

If you are planning to produce a Graphic Design item like Poster, Magazine Ad or Ad Campaign, it is very important that you do research on target audience. You have to understand your audience you’re producing message for. You must know their financial class, educational class, social class, etc. to create the right message with the right visual as well as it is also important to have competitor research.

Idea creation / concept development

Idea is the base of our design. Before starting our design, we create idea of our design roughly. Initially the idea is not a complete design sketch as we start working on our idea gradually it become our design concept which is convert later in our design.

Idea is like a seed, when you are planning to plant a tree, you have to sow the seed & provide the water & fertilizer to become a tree. With the help of our thought process, concept development. We convert our idea in concept & later on in design.

Brainstorming / Mind Mapping

Another important process which helps a graphic designer call “Brainstorming” it could be a difficult process for designer for generating ideas but I believe that brainstorming is important because it improves creative thinking and you can actually get better at generating ideas. it is a creative process that helps generating ideas to solve clearly defined design problems. There is other many different ways to do a brainstorming, brainstorming is a group creativity technique for gathering ideas that are spontaneously contributed to reach a conclusion for a specific problem, it can be done in group or individually. When you stuck with your design & don’t understand how to start, you don’t have any idea about your design, you don’t have any concept. This is where you need brainstorming. Communicating with other people, share your thoughts & get feedback from others & surely you will find a solution.