What is Design?
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| Photo by Fakurian Design on Unsplash |
To understand the
Graphic design, we need to know about Design
“Design is a problem solving activity” We solve our problem with the help of
design process.
“Design is a plan map or drawing”
which is use to define shape & purpose
“Design is to present Idea in
visual form”
Design is an
arrangement of elements in such a way that it serves a function/purpose and
holds a specific form / shape.
Art is the
process that artist express his viewpoint, ask political or social question or
could be used for environment beauty/decoration purpose.
Mr. Gavin Ambrose has defined the Graphic Design in his book “The fundamentals of graphic design”
“Graphic design is a creative visual art
discipline that encompasses many areas. It may
include art direction, typography, page layout,
information technology and other creative aspects.
This variety means that there is a fragmented
landscape for design practice within which
designers may specialise and focus.”
As we
discussed about the design that it is solution of the problem but it is also a
process which increase value of any product or service.
Prof. Rolf
Faste from Stanford university USA has presented a theory in earlier days’ called
“Design Thinking Process” He define 6 steps which helps a graphic design in
designing process of anything.
- Empathize: Research on target audience. Collect information about your target audience & understand the need of your user. you should gain an empathetic understanding of the problem you are trying to solve through user research.
- Define: Define the core problem based on the information gathered during the Empathize stage.
- Ideate: Analyzing the idea by brain storming & develop
ideas.
- Prototype: The experimental phase – Start to create solutions of each problem found. Create a model design based on your idea & data research.
- Test: Present your model to the public & get their
feedback & reviews about the design, so that you can see where your
prototype works well & where it required improvement. Finalize your design
with improvement & eradicate the available problems.
What is Graphic Designing?
The American
Institute of Graphic Arts (AIGA) defined the graphic design as
“The art and practice of planning and projecting ideas and experiences with visual and textual content.”
Design without
functionality is incomplete. Function of Graphic Design is to convey a message
or to communicate a message. When communicating a message via graphic design it’s
not only words, we convey message with the help of visual which is very easy to
understand. When communicating a message, it must have purpose like,
To inform
To educate
To persuade
When you see a
poster about an event, it means the poster is paste to inform the people about
the mentioned event.
When you see
social awareness poster like “Save water “poster near water tap it means the
poster is pasted to educate the people to save water.
When you see a
commercial poster about a product it means that the manufacture or supplier is
trying to persuade you to buy their product.
Basic Fundamental concept of Graphic Design
- Line - the path of a moving point
- Shape - the contour of a flat object
- Typography - the visual depiction of language
- Form - a 3D object that has depth
- Texture - the tactile quality of a surface
- Space - the internal/external area of an object
- Balance - a distribution of equal visual weight
- Alignment - an arrangement forming a straight line
- Unity - the arrangement of elements to create a feeling of completeness
- Emphasis - visual prominence in design. Emphasis creates a focal point in a design composition to bring attention to what important in it.
- Contrast - the arrangement of opposite element and effects. High contrast can help draw attention of the viewers to the most important part of the design.
- Proportion - scaling objects in relation to each other
- Pattern - an orderly repetition of an element
- Movement/Rhythm - a directed path of optical motion
